Apple, the Boomer Tablet and the Matrix

Every once in a while I’ll do a Google search for my own name, as I’m sure most have done at lease once. Its rare that I find any new links or anything interesting besides the occasional new Facebook listings. I ran across this article today and thought that it was blog posting material. The full article can be seen here:


I have written here, here and here about Apple’s inevitable assault on the Tablet market. What I hadn’t factored until recently is how symbiotic such a device would be for Baby Boomers.

Why Baby Boomers? Well, for the same two reasons that this demographic is unlikely to embrace the palm-sized iPhone en masse.

One, such a bookish-sized tablet device – I’ll call it the Boomer Tablet – would be tailor-made for home Wi-Fi setups, thereby obviating the mobile access costs associated with iPhone, a significant barrier for a generation that is programmed to keep mobile bills within a tight spending range.

Two, because a larger-form factor device would offer Boomers a bigger viewing screen and “lifestyle” settings, like fatter keys and a more forgiving keyboard to ease input, and wizard-like shortcuts to simplify recurring tasks.

This is key, because with the onset of age, Boomers’ motor skills have become less precise; their vision has become poorer; and their eyes get tired easier.

As such, the premise of them plugging away on tiny keys and peering into the tiny screen of a mobile device like iPhone/iPod touch is a non-starter.

By contrast, the Boomer Tablet offers a superior input, viewing and playback environment for accessing your iTunes library, personal media, syndicated content services, iPhone Apps and presumably, Mac Apps; something that the 70M+ Baby Boomers in the US who are aged 53-73 would likely find compelling.

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Author: boomer

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