I also mentioned Hubspot  who has a a great online tool called a website grader.

Over the next few weeks I’ll add to this list of after thoughts about todays AWI meeting.

Location:
Inn on Biltmore Estate
1 Antler Hill Rd.
Asheville, NC 28803 US

When:
Friday, February 26, 9:00AM
Phone: 336-887-0700

Our Speaker:
Boomer Sassmann

Social Media . . . could you? should you? would you?

Social Media platforms build buzz, boost business and serve small businesses as low-cost/no-cost marketing tools. Small business owners need to understand how these tools strategically serve and support small business first so they best implement social media strategies to sell products and/or services.

Hand-outs for the day:

Social Media Terminology = http://bigboomdesign.com/AWI/SocialMediaTermsfromWikipedia.pdf

Website Terminology = http://bigboomdesign.com/AWI/WebsiteTerminology.pdf

Social Media Map = http://bigboomdesign.com/AWI/social-media-map.pdf

Woodworker Social Media Links:

Woodworkers on Twitter = http://www.twibes.com/woodworking/twitter-list

Top 49 Woodworking Blogs = http://www.networkedblogs.com/topic/woodworking/

Sawdust Soup = http://www.sawdustsoup.com/group/socialmediaforwoodworkers

Other relevant links about social media:

http://mashable.com/2010/02/08/ted-talks-social-meida/

http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php

http://www.siliconbeachtraining.co.uk/free-resources/social-media-marketing-links/

http://socialmediatoday.com/SMC/165191

http://www.redalkemi.com/articles/benefits-link-popularity.php#

http://www.socialmediatoday.com/SMC/143935

http://www.seofool.com/twitter-as-an-seo-tool

http://www.insidefacebook.com/2009/01/27/10-things-all-businesses-should-do-to-market-more-effectively-on-facebook/

http://www.10e20.com/blog/2009/10/30/optimizing-an-existing-website-checklist/

Because the world should have NO boundaries, because Beauty makes NO distinction.

Our inspiration…

Love for world, culture, art and design.

Our Concept…

To offer a global approach to fashion and lifestyle, while following classic and sometimes primitive designs.

Our Commitment…

To be part of one active community while being part of one world.

With a very distinctive fashion culture in the community, we at Terra Nostra Decor decided to offer something new: A clothing line that could reflect the metaphoric spirit of Asheville, both urban and cosmopolitan, but with no attachment to one place. Global, adventurous, warm and sexy, simple and comfortable.

Below is an illustration that a friend of mine sent to me that attaches some statistics to all this tweeting and messaging that we take for granted every morning when we boot up our computers. If all these stats are correct then this article makes 900,001 blog posting today.

According to a new study conducted by CPH Research on behalf of Continuum Crew, Baby Boomer-aged respondents’ anxiety has shifted from the collapse of the economy to the cost of health care. Most significant is the shift in the media consumption of this age group, as the only media activity to rise dramatically was time spent on the Internet.

This is one of several insights on the emergence of the new ’social media maven’ among Baby Boomers, and indicates that social media has significantly carved out time generally reserved for traditional media.

Baby Boomers/Boomers are defined as the generation born between 1946 and 1964, according to the U.S. Census Bureau. Generation Jones, coined by television director Jonathan Pontell, is commonly considered to be those born between 1954 and 1964, representing the younger segment of Boomers. Generation Ike (Ikes) are those born between 1934 and 1945.

Top Findings on anxiety and life events of Boomers are:

• Anxiety about the economy has decreased in the past year (46% indicated it as the issue they were ‘very nervous’ about in 2008); now the issue of most concern is cost of healthcare, as indicated by 49% in 2009.
• For older parents more adult children are moving back home than are leaving it. This is a previously unprecedented finding within this research series, and markedly shows that Boomers’ lives are in transition.
• Boomers are now re-framing the notion of frugal living into the idea of simplicity. Children moving back in with parents, or delaying leaving their parent’s home, is likely having an effect on the family dynamic and household, which may mean an inclination to the return of the extended family structure of the World War II era.

Top findings on media consumption are:

• Ikes and Boomers still use traditional media more than those of Generation Jones or Generation X, but not all Boomers consume media in the same way, the biggest gap being between older and younger Boomers. This is most striking within traditional print media, with high consumption by older Boomers of newspapers and magazines.
• Among all media services listed, Boomers were least willing to give up the Internet, versus the top response of the 2008 survey,their cell phone. The survey shows they now spend more time than ever online (a rapid increase in one year from 38% to 62% stating they now spend more time online).
• The majority of Ikes and Boomers have joined popular social networking site Facebook© within the last 6 months.
• Boomers are becoming more aware that national and local news, magazines, and to some extent television and movies, are available to them via the Internet, indicating an increasing preference to access content this way. These responses illustrate a seismic shift among older adults, says the report, experimenting in the social media arena.

In the course of the study, says the report, a significant segment emerged within the Boomer group, dubbed the new “Social Media Maven.” The profile of this group is one that is heavily connected, exploring and expanding their networks.

These Social Media Mavens have more frequent contact with individuals across all types of groups within their social network, not just family or neighbors, but issue-oriented groups and co-workers as well:

• 73% responded ‘People often come to me for advice’
• Not merely amassing ‘friends’ or ‘connections’ they are communicating regularly.
• They also have more face-to-face contact and use smart phones more than other Boomers or Generation Jones respondents (78% responded ‘New technology plays an important role in my life’)
• They are equally likely to be male as female, which defies the stereotypical female profile of the voracious social media consumer
• Of this Social Media Maven group the majority are still working, more likely than the other segments to own their own business, most likely to engage in volunteer activity and to have the highest household income
• Social Media Mavens are more likely to try new products, technologies and seek new experiences. They are recommenders who embrace the role of technology in their connected lives

Lori Bitter, President, Continuum Crew, concludes that  “With more time being spent online, and the emergence of the new Social Media Mavens among Boomers… for companies targeting the mature consumer… online media should be at the core of an integrated marketing campaign… ”

And, supporting the findings that Boomers lives are in transition, a recent survey by the Pew Research Center finds that 13% of parents with grown children say one of their adult sons or daughters has moved back home in the past year. Social scientists call them “boomerangers” — young adults who move in with parents after living away from home. This recession has produced a bumper crop.

One-in-ten adults ages 18 to 34 (10%) say the poor economy has forced them to move back in with Mom and Dad. An additional 12% say they acquired a roommate. Hard times are leading young adults to put their lives on hold in other ways as well. For example, some 15% of adults younger than 35 say they have postponed getting married because of the recession; an additional 14% say they have delayed having a baby.

According to the survey, nearly half of all adults (46%) have children ages 18 or older. Among these parents of adult children, some 13% say at least one of their grown sons or daughters had returned home in the past year for any reason. The proportion of “boomeranged parents” increases to 19% among those ages 45 to 54 and declines sharply in later age groups.

To say thanks for your support we wanted to send you some NEW music for the holidays.

We’ve included some details about the artist, Mickey Harte, and are excited about working with him in the new year.

Enjoy this awesome new song from Mickey:

Christmas Day by Mickey Harte

At the age of 15 Mickey Harte began his musical career entertaining audiences, singing and playing guitar in venues around the N.W. of Ireland. This quickly developed into a full time job when he and some musician friends formed the band “Kryptix” writing and recording his first original album at 17 with the band, while at the same time finishing 2nd level education at St.Columba’s Collage, in his native Co.Donegal. He completed 5 years and successfully passed the leaving cert exams.

From there Mickey moved straight into 3rd level education studying the “Rock school-Performance” course at Senior collage, Ballyfermot, Dublin, and was awarded a Merit grade from city of Dublin V.E.C.

Continuing to perform with his band for some years and gaining valuable experience on the road, eventually Mickey felt the need to go his own way and embarked on a solo career as a full time singer/songwriter, playing acoustic clubs and theatres and supporting many well known Irish and international artist during that period.

Mickey returned to collage to further study his music and completed a 2 year BTEC national

Diploma course in popular Music at N.W.I.F.H.E. Derry City. and received a distinction.

In 2002 Mickey reluctantly auditioned for a brand new T.V. talent show called “you’re a star” on R.T.E. the program took Ireland by storm and Mickey became a house-hold name after winning the competition out right. as part of the winning prize he represented Ireland in the 2003 Eurovision song competition in Riga, Latvia. signing a record deal with Sony records U.K. and recording the #1 album “sometimes right, sometimes wrong” with U.K. producer John Kelly (Paul mc cartney, Chris Rea, kate bush), and We’ve got the world” became the biggest and fastest selling single in Ireland that year.

In 2004 Mickey moved on from Sony to set up his own label “swerve music” and to date has released 1 full length “Live and Learn”, 2 ep’s and 6 singles on swerve. and is currently working on 2nd full length for release spring 2010.

recently Mickey signed a publishing deal with elevate music for the album “live and learn” and some of his past catalogue, www.elevatemusic.net and is currently working as a contributor and mentor on RTE’s “star search” for young peoples programming. www.rte.ie/ice click on(star search).

This has in turn led to a project called “Musicool Europe” established with friend and TV presenter Brian Ormond. Also a veteran songwriter and performer Francie Conway (song writing coach-the rock school, Dublin). The project is an educational and Music based program for young performers, musicians and bands. www.bebo.com/musicooleurope the last 12 months have been busy for Mickey with gigs both in Ireland and Europe(Germany, Switzerland, Spain, France) and other side projects including writing the theme music for TV’s celeb boxing program “lords of the ring” summer 09.

Various contributions and performances on the Ryan show (2fm), RTE’s late late show, and TV3’s Ireland AM, Expose, Irelands top 10’s.

Complete information on skiing and winter sports in the North Carolina High Country is just a mouse click away thanks to the re-launch of SkiTheHighCountry.com.

The redesigned and upgraded website now features everything skiers need to know about the High Country’s three ski resorts – Appalachian Ski Mountain, Beech Mountain Resort and Sugar Mountain Resort – as well as key info on the snow tubing park at Hawksnest Resort.

Visitors to SkiTheHighCountry.com can access live webcams for real-time conditions, view trail maps, check rates and hours of operations, receive details on ice skating, and browse accommodations. There’s also a dining guide and an overview of activities away from the slopes.

Photo galleries of each resort, featuring the work of award-winning photographer Todd Bush of Banner Elk, are included.

The site was created by Big Boom Design of Asheville and is produced and maintained by North Carolina High Country Host.

High Country Host is a tourism marketing organization that promotes travel to North Carolina’s High Country, a five-county region anchored by the popular towns of: Banner Elk, Beech Mountain, Blowing Rock, Boone, Linville, Sparta, West Jefferson and Wilkesboro.

To view the new site, go online to www.SkiTheHighCountry.com.

For more info on The High Country of North Carolina, call (800) 438-7500, or visit www.MountainsofNC.com.

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